Sinochem Group is one of the central government-owned enterprises that have been ratified by SASAC to take hotels and real estate development as their main business. Our realty business is majorly operated by our Hong Kong-listed subsidiary Franshion Properties.
Franshion Properties sticks to its business strategy of “delivering upscale products”, and focuses on the first-tier cities, the central second-tier cities and well-known tourist resorts. Its core business includes the development and operation of urban complex, first-rate office space, and upscale hotels. It is the leading developer and operator of high-end commercial real estates.
Franshion Properties has now entered the realty markets of Beijing, Shanghai, Shenzhen, Zhuhai, Sanya, Lijiang, Changsha, Qingdao, Chongqing, Suzhou and Nanjing. The scale of the upscale office buildings and hotels it holds and its operation efficiency all rank among the top players in China, over 27 million square meters.
While emphasizing the quality of products we develop, we also focus on the sustainable development of resources and the compatibility between our products and the environment, and integrate green low-carbon goal into our business strategy. In 2011, Franshion Properties adopted “Panda Standard”, a voluntary emission reduction standard, to trade carbon emission in China, becoming the first Chinese company participating in that project. We have 6 projects receiving the Green Building Certification, 2 projects entitled “the National Model Project”, and 4 projects winning “the National State-of-the -art Technology Award”, among which the elementary school of our Jin Mao Mansion project was the first of its kind in China to get 3 star rating of the national green standard as well as LEED-SCHOOL green certification.
In the future, our real estate business will stick to the high-end market orientation and the “sales plus holding” business model, innovate our city development mode, create more value through our “Green Strategy”, and consolidate our distinctive position as the “national green ecological city developer”, so as to enhance our status as China’s leading developer and operator for high-end real estate development.