On march 22, Sinochem Fertilizer Company and China Film Group Corporation jointly kicked off the campaign of making film projection in Kaifeng, Henan province. A number of well-known domestic films such as Taihangshang Mountain and Hero as well as agricultural documentaries will be projected for farmers. The purpose is to disseminate fertilization knowledge and technologies among farmers and help them with promoting agricultural modernization.
Many major Chinese media such as CCTV Evening News, Farmers’Daily, Henan TV and Henan Daily reported the campaign.
To enable more farmers to watch the latest and best films, the State Administration of Radio, Film and Television launched the film reform and digital film projection pilot project in 2006. This year, based on more than 1,370 distribution outlets in major Chinese agricultural provinces, Sinochem Fertilizer Company offers a series of services to the Chinese farmers, including the recent campaign of film projection in the rural area. After Henan, the campaign will also be held in Hunan, Jiangxi and Jinlin.
Since 2001 Sinochem Fertilizer Company has input human and material resources to offer farmers services, which has achieved sound social benefits. In 2006, the company and Chinese Academy of Agricultural Sciences established a fertilization technological center and built a fertilization lab in Linyi, Shandong province. Its 30 service stations in Shandong were put into operation this Spring and can provide 20,000 free soil tests for farmers each year. Last year the company also set up 170 plus fertilization demonstration villages nationwide and invited experts to offer point-to-pint services for farmers. Another 100 demonstration villages will be built in Shandong and 500 built nationwide this year.